Trek Emonda S4

Bike Deal of the Month

February’s Bike Deal Of The Month

Bike Deal Trek Emonda S4

Trek Emonda S4 $1200

The  Émonda S 4 is unbelievably light, with sensational ride-tuned balance and handling that elevates Trek ride performance to a whole new level.  

Tech Specs
Frame Ultralight 300 Series OCLV carbon, E2 carbon fork
Groupset Shimano Tiagra, 10-speed
Brakes Shimano Tiagra
Chainset Shimano Tiagra, 50/34
Cassette Shimano Tiagra, 12-30
Bars Bontrager Race, VCR
Stem Bontrager Race Lite
Seatpost Bontrager Alloy, 2 bolt
Wheels Bontrager Tubeless Ready
Tyres Bontrager R1 Hardcase
Saddle Bontrager Paradigm 1
Contact 608-356-9218 or


Winter Sale

Winter Sale

Huge saving are happening at Wildside Action Sports! Stop into the shop for our best prices of the winter

  • Up to 40% off select ski and snowboard hard goods
  • Up to 40% off winter clothing
  • Up to 40% off out of season cycling clothing
  • 20% Off cross country skis

For additional sale info call: (608) 356-9218

For information on our winter service shop click here

Holiday Sale!

 Wildside Action Sports Holiday Sale!

20% Discount on Everything in the Store

Including ALL In Stock Bicycles
Including ALL Ski and Snowboard Equipment
Including All Climbing Gear
Additional savings on select items
In stock products only. No Special Orders
Valid NOW through December 4, 2016

Free Waxing Clinic!

Dan Meyer from Fast Wax Ski Wax will be putting on a FREE hot waxing clinic at Wildside Action Sports on Wednesday January 4th. We will be having hors d’oeuvres starting around 5:30pm with the clinic following at 6:00pm. Take advantage of the snow and learn to get the most out of your skis and boards!


Winter Is Coming

Fall is in the air, and that means Winter Gear is really starting to show up fast here at the shop! Over the next few weeks we’ll be moving around much of our inventory to showcase more seasonal gear! Be sure to stop in the shop as we have more equipment showing up by the day!147586939914556550_1100598393358711_2929806686833876087_o.jpg




Where to ski this weekend

Now that Mother Nature has finally decided to let Old Man Winter drop some snow in Wisconsin you’re probably itching to hit the slopes? We know we are. Here are a few places in the area that are opening up for the season this weekend. See you out there!


1. Cascade Mountain

Portage, WI

Cascade Mountain will be open on Friday, December 9th, from 9am to 4:30pm, with 8 trails, 2 lifts, and a terrain park in Tube Town. We will then open up with regular season hours starting on Saturday the 10th. Lift tickets will be night prices until further notice.


2. Devils Head Resort

Merimac, WI

Devils Head is returning to snowmaking this week!
Opening day scheduled for Friday Dec, 9th at 9am.


3. Tyrol Basin

Mt Horeb, WI

This week looks great for snowmaking! Tyrol plans on being opening starting Friday Dec 9th from 4-9pm.


4. Granite Peak

Wausau, WI

Opening December 10th for the season. Temperatures this week are looking awesome for snowmaking!