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Wildside Action Sports

Located in Baraboo Wisconsin, Wildside Action Sports is Sauk County’s largest bicycle retailer catering to the cycling, skiing, and climbing needs of Baraboo, Devil’s Lake, and the surrounding area since 2005. Participants of all levels look to Wildside for their silent sport needs. Stop by Wildside for a good grasp of the local endurance scene and trust the experienced staff to help you enjoy the scenic surroundings.

If you ski, cycle, climb, or generally enjoy the great outdoors, Wildside is your store! We offer industry-leading products, service, repair and rentals for cyclists, skiers and snow boarders, rock and ice climbers, men and women, kids and adults — outdoor enthusiasts at all experience levels and all price ranges!

We carry thousands of item,s from all the best names –Trek, Black Diamond, Burton, Cervelo, Salomon, Petzl, Metolius, Pearl Izumi, Mountain Hardwear, Oakley, Maui Jim, Smith Optics and many others…we have the stuff you need, and the stuff you dream about!

Wildside Action Sports

Industry-leading products, service, repair and rentals

Now Snowboard Bndings

Black Friday Sale Nov27th – Dec 6th

November 27, 2020JimmyUncategorizedNo Comments

Our Black Friday Sale Returns November 27th Through December 6th! The state of the world may have changed drastically, but we’re still here to keep you geared up for outdoor adventures! Our Black Friday Sale is back to offer you some amazing deals on the gear and stocking stuffers will keep you outside with a…

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Bicycle Service Special

February 22, 2020JimmyUncategorized

Get the best prices on our bicycle tune-up services through the month of February! Check out our Service Page for more info on our tune services. We also offer a la carte services and provide free estimates, and advice on the best way to make your bike safe and work properly!

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Winter Clearance Sale

February 22, 2020JimmyUncategorized

Up To 50% Off! All of our winter gear is on sale now! Save up to 50% off all winter softgoods and up to 40% off winter hardgoods All Snowshoes 50% off. All winter jackets and snow pants 50% off. All winter hats and gloves 50% off. Nordic ski equipment up to 40% off. Snowboards…

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Our Black Friday Sale Extends through Dec 8th

November 27, 2019JimmyUncategorized

    Black Friday Sale at Wildside! Dont miss the savings, dont miss the fun Doors Open at 9:00 am Happy Hour and hors d’oeuvres at 5:00 pm (Bring your ID) Don’t forget to pick yourself up a FREE Wildside copper mug! 20% Discount on Everything in the Store Including ALL in stock Bicycles and E-Bikes!…

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Come Work With Us!

August 15, 2019JimmyUncategorized

Retail Sales- Wildside Action Sports Our goal is to serve the Sauk County area cycling, climbing, skiing and boarding community with the highest level of customer service, the deepest selection of technical gear around, and the best deals to be found on outdoor equipment. Job Description & Requirements In retail sales at Wildside you must…

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Trekfest 2019 Our Biggest Sale of the Season

March 26, 2019JimmyUncategorized

Save up to $400 on new bikes and get 20% off all Bontrager parts and accessories (excluding Garmin and wheels) Additionally SAVE ON EVERYTHING ON OUR SALES FLOOR: Bicycle accessories – lights, pumps, bags, locks,fenders Helmets, shoes and clothing Tools, lube degreasers and maintenance Plus climbing gear and outdoor products   …get moving over to…

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Trade-in and Upgrade to Disc Brakes Today!

February 28, 2019JimmyUncategorized

Get 10% over BicycleBlueBook.com trade-in value More Versatility & Stopping Power Trek road bikes are more capable and versatile than ever. The most significant new technology is disc brakes. They’ve been used on mountain bikes for years, but until recently disc brakes were considered too heavy for road bikes. Today, though, road disc brakes are lighter…

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Huge Winter Sale!

February 22, 2019JimmyUncategorized

Now Through The End Of The Season The Wildside Winter Sale has our best pricing of the winter season! Great savings on ski and snowboard equipment from the industries leading brands as well as great deals on all out of season cycling wear. Winter Jackets 30-50% off All snowboarding gear 30-50% off Cross Country and Downhill…

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Nordic Ski Waxing with Paul Wagener

February 9, 2019JimmyUncategorized

The Birkebeiner is coming up soon. There are plenty of reasons to get your skis ready! Join us with local skier Paul Wagener as he demonstrates beginner and advanced Nordic ski waxing techniques. Ski Wax Clinic starts at 6:30 pm at Wildside Action Sports. Drink and refreshments will be provided! Discounts will be available on…

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FREE Learn To Ski Event

January 25, 2019JimmyUncategorized

We are hosting a FREE learn to cross country ski and snowshoe event! Rental equipment will be there to try and some basic instruction. This event is free, but a valid park vehicle sticker is required to enter park. It will be an open house style so just come anytime between 1PM and 4PM.  

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